BlueTree CMS
We use Portishead Pretzels to demo and test BlueTree CMS.
BlueTree CMS is a simple Content Management System. It does all the things that small business owner/managers need, and none of the things they don’t. It’s not confusing and there’s no messing about with tech stuff, plug-ins, and the like. Around it, we wrap a complete service to help you create, grow, and profit from, your Internet presence.
We made BlueTree CMS for two reasons:
- To meet a need: People were paying us to maintain their WordPress sites because they found it too difficult, and they should be able to do it themselves
- We’ re able to do it: We’ve developed several CMSs, very specialised ones, and we already have an extensive library of the components required
What Is a Simple CMS
It’s one that just does what a small business needs, nothing more.
On this page you can read about BlueTree CMS features and the service we deliver with it. Some you’d expect; some you wouldn’t. All are essential to your internet presence. None adds unnecessary complexity and confusion. They’re divided into sections:
- Website creation: the perfect design to reflect your brand, values and business ethos
- Site-wide features: total content flexibility whilst preserving your brand on all pages
- Page-level features: control page format, name, position: make it how you want it
- Security: hide your contact details from spammers and control access to updates
- Digital marketing: put your website to work and get a return on your investment
- Optional extras: keep costs down: only pay for things you need
- On-going support: together we’ll keep your website in tip-top condition
Website Creation Features
- Collaborative design process: We design your website together: it’s fast and effective
- Pre-design task sheet: Kick-starts the design process; guarantees good results
- Regular project reports: Client always in control
- Responsive website design: Mobile-friendly, adjusts for desktop, tablet and mobile
- Favicon to support your brand: The icon you see in web browser address bar and tabs
- Fast-loading web pages: Search engines reward fast sites with higher search rank
- Works in all recent browsers: Every browser (almost) displays it properly [Back to top]
Site-wide CMS Features
Update your website just like you’d update any other business document.
- Cloud-based CMS: Edit your website yourself – when you want, from anywhere in the world
- Two-stage update: Save your edits off-line, publish when "the boss” is happy
- Single source for company data: Easy to change, your address and phone number protected from spammers, consistent display across your website
- Site properties dialogue: Single source for site-wide data, change once fix everywhere
- Menu management: You control where pages appear on your website
- Cookie policy message included: Required by UK and EU law for registered businesses using analytics
- Templates control page format: Every page reflects your brand, no matter who updates it
- Image library manager: Easily upload new images to your own image library
- Document manager: Single source for on-line documents, link from any page
- Editing notes: a private page on your site where you can keep notes, for ease of access, such as image sizes and site-wide content codes [Back to top]
Page-level Content Management Features
Page-wide features provide control page numbers, locations and access to essential SEO data.
- WYSIWYG editor: Update in-situ, as you see it on the page
- Edit, add, delete, rename page: Does it allno future cost surprises
- One, two and three column pages: Choose from web page templates, all with your branding
- Unlimited number of pages*: No charge for extra pages; create them yourself
- Unlimited number of images*: No charge for extra images; upload them yourself
- Unlimited number of documents*: Upload documents for your customers to download
- Unlimited number of movies*: Hosted on YouTube, run them within your web pages
- Page settings dialogue: Edit title, description and keyword meta-tags for SEO
- "Contact us” template: Editable text and images with data collection form, your office location displayed on a Google map
- Special "landing page” format: Unique pay-per-click and email advertising target page template, to improve conversion rates
- Multiple paragraph styles: Pre-defined styles for headings, paragraphs etc., maintains your brand on every page
- Word-processor formatting tools: Bold, italic, fonts, colours, bulleted and numbered lists
- Table formatting: Add tables to your pages [Back to top]
* Within reason: BlueTree Fair Use Policy
Security Features
Online security is a serious issue
- Encrypted website: free SSL certificate and regular renewal
- Secure login: Only nominated people can update your site
- Your details hidden from crawlers: Automated spam collectors can’t see your email address or phone number
- Validated input forms: We make sure no one can type code into your database and take over your website for nefarious purposes
- Carbon-neutral, UK website hosting on the Internet backbone: Fast page load speeds and no US snooping, plus local UK hosting in a terrorist-proof bunker
- Copy of your website: Should you choose to leave us we’ll provide a complete copy of your website in a format your new webmaster can use. [Back to top]
Digital Marketing Features
A website is no good to you if it just sits there costing money, it should earn its keep. These are the essential features needed to support a profitable Internet presence.
- Top-level domain (TLD) email address: Enhance your business identity with a @yourdomain.co.uk TLD email address
- Email forwarders: Forward emails to your usual email service for convenience
- Social media integration: Links to your social media pages including Facebook, Twitter, Google+, LinkedIn, Pinterest, and others...
- Search engine friendly: We take care of under-the-hood details others charge for
- Built-in image optimisation: Makes your web pages load faster, an SEO essential
- Automatic XML sitemap: Search engines use this to crawl your site
- Automatic 301 redirects: Rename a page without creating broken links, bad for SEO
- Maintain Title, Description and Keyword meta tags: Help search engines understand your site’s content without paying extra for an “SEO pack”
- Includes robots.txt file: A webmaster basic and SEO essential that’s often forgotten
- What to do next: Resources to help your digital marketing efforts
- Google analytics: Just ask if you’d like it installed [Back to top]
Optional extras
For those with additional business requirements, we offer some optional features.
- User-friendly sitemap: some people prefer to navigate sites this way
- Email support: We'll help you set up your professional business email address
- WordPress Blog: what it's best at
- Portfolio template: Show off your work using our special projects pages
- Bespoke templates: Just ask and we’ll create one for you
- Branded 404 error page: Keep visitors on your site if they land on a deleted page
- We build your website for you: You can do it yourself through our CMS, but we will build it for you if you prefer [Back to top]
On-going Support – all inclusive
On-going support from your own experienced webmaster.
- Use of your CMS: Update your website from anywhere in the world
- Help with CMS queries: We’re always here to help if you get stuck
- Upgrades and fixes: From time to time we add features: you’ll get them too
- Underlying software updates: We manage all updates to the operating system, database and other 3rd-party software so you suffer no down time
- Website monitoring: We check your website every five minutes to make sure it’s available all of the time
- Web space: 500mB for your site and email folders – usually plenty
- Those little extras: Got an urgent update? Want a difficult image cropped and optimised? Just email us.
- Fair use policy: We love to help but, if you use too much space, time or bandwidth, we may have to charge a little extra :o) [Back to top]